Zukie are a new clothing company that I have worked with before.  They make skateboards and teeshirts in between partying hard!  I have been skateboarding since i was about 12 (although my knees told me recently that they think its time a reconsidered) so I embraced the chance to work with them.  The guys that run the brand are just trying to create something a little different and have fun while they are doing it.  They love to involve the local community in what they are doing and are regularly holding skate competitions for kids and giving away skateboards and tee’s.  They started out supplying independent skate shops but have now opened their own place in Greenwich.  I went down and shot this while the Olympics was on and there was a great vibe around the town.

I shot this at about 8pm and they should have been shut for hours but the local kids kept coming in and they continued to serve until I was finished at around 9:30!  By the end of the shoot there were about 15 kids with skateboards just floating around trying to get in on the action!  I should thank Jamie for supplying beer which I rather unprofessionally drank, and Christian the store manager, who works there every day yet still managed to get us lost on the way home?