Here are a couple of product shots I did for Bondi Beer. This is a new product to the UK and they are aiming themselves at the extreme sports market among others. Their USP is the beer is not too fizzy and not too strong (alcohol) so is the perfect ‘session beer’. After drinking the samples they sent me I can concur that this is indeed good beer!
Now, its surprising how much work goes into these kind of images, its mostly a retouching job as the studio is only the start. The silver of the can is particularly difficult, you have to shoot it flat with no reflections and then add in some grey texturing to move towards the reflective feel. I particularly liked the can and bottle shot from above. These were done by using a focus stacking technique in photoshop (from 4 or 5 different shots) which means you can have both the top and side of the product in focus! Clever stuff.